Customers Shape Your Success

August 31, 2015

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In a Wall Street Journal blog post, What Your CEO Is Reading: Pepsi Embraces Design Thinking, Pepsi CEO Indra Nooyi offers:

“In the past, user experience wasn’t part of our lexicon. Focusing on crunch, taste, and everything else now pushes up to rethink shape, packaging, form, and function,” she says. “We’re forcing the design thinking way back into the supply chain.”

Why isn’t every company–regardless of size–actively seeking feedback about customer experience?

Photo Credit: Efexio

Thought for the week:

 “You are not a team because you work together. You are a team because you trust, respect and care for each other.” @ValaAfshar on Twitter

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What do you think? I welcome your comments!
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2015 Gardner & Associates Consulting  All Rights Reserved

Note:  This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive! To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.


Lessons From Billy’s Boston Chowder House

July 20, 2015

Billy's Boston Chowder House

My wife and I only recently learned of a restaurant in Los Gatos when a restaurant closed and our usual waitress told us she was going to work there. Last night, we tried it: Billy’s Boston Chowder House in Los Gatos, California. It’s only 3,283 miles from Boston (as they proudly proclaim)!

We really didn’t know what to expect. It appeared the owner may have come from Boston due to memorabilia on the walls. Frankly, that had me a tad bit concerned as a lot of restaurants in Massachusetts are pretty mediocre: too heavy and so so taste. That can’t be said of Billy’s!

My wife had sand dabs. I had a cup of New England clam chowder and fish and chips–a true test. We were wowed by the food, the service and the owner, Bill Reynolds. This former tech executive opened his restaurant 4 years ago. And, he’s nailed it with incredible attention to detail and superior execution.

Bill is following his new passion with great abandon. He’s got a great team that works seamlessly. You could see his cooks smiling and laughing in a hot kitchen as they carefully prepared their guests meals.

We can’t wait to go back. Billy’s Boston Chowder House is a great testament to the Pine & Gillmore book, The Experience Economy. Great food, great service in an inviting environment.

Your test is to provide great products and services as well as great customer service to make your customers want to come back again and again. How do your customers rate your business?

Thought for the week:

“Life should not be a journey to the grave with the intention of arriving safely in an attractive and well-preserved body but rather to skid in sideways, chocolate in one hand, wine in the other, body thoroughly used up, totally worn out and screaming ‘WHO HOO, what a ride!’” – Sign in store in Pacific Grove, California
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What do you think? I welcome your comments!
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2015 Gardner & Associates Consulting  All Rights Reserved

Note:  This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive! To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.


What I.T. Support Should Be

April 12, 2015

 

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I’m working with a client and occasionally need I.T. support.

The I.T. person who supports me and the entire division is a model for who an I.T. support person should be:

  • He’s very responsive–usually within minutes
  • He responds to requests for assistance from anyone including me
  • There are no hoops to jump through to get his help
  • He gets whatever needs to be done completed quickly and professionally
  • He does everything with a smile

Duane is a standout. I look forward to working with him on any issue that might arise.

It doesn’t matter if someone is supporting internal or external customers–great customer service is something to rejoice about.

Photo Credit: CWCS Managed Hosting, Flickr

Thought for the week:

“People wish because they are afraid to take action.”  Alan Weiss, Thrive–Stop Wishing Your Life Away
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What do you think? I welcome your comments!
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2015 Gardner & Associates Consulting  All Rights Reserved

Note:  This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive! To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.


How The Customer Experience Is Improved

March 16, 2015

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When I think about “making the complex simple,” I’m driven to help my clients improve the customer experience.

Companies invest large sums in process improvement initiatives (most of which have a significant information technology component) that have little bearing on customers. There needs to be a favorable return on investment for these initiatives. But, just as importantly, how many improve the customer experience?.

  • Via these initiatives, are you making the complex simple?
  • Are the people who interact with customers delivering the kind of experience that excites and delights the customer?
  • Are systems and processes enabling a better customer experience?
  • Is your company and its customer-facing processes a standout in your industry or mediocre at best?
  • Are your employees empowered to help customers on the spot or are customers who experience problems subjected to a hellish gantlet to resolve a problem that should have been very easy and quick to resolve?
  • Are you treating customers like you would like to be treated?
  • Are service levels improved to the extent a customer would even notice?

Systems and processes alone are insufficient to provide a great customer experience.

The human component is one of the highest return investments yet it is usually the most neglected area. Companies need to set high standards and insist that employees rise to meet those standards. Employees who can’t deliver a wonderful customer experience need to go.

Photo courtesy of Wonderlane on Flickr

Thought for the week:

“The secret of success is constancy to purpose.” – Benjamin Disraeli
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What do you think? I welcome your comments!
___

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2015 Gardner & Associates Consulting  All Rights Reserved

Note:  This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive! To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.


Microsoft Office 365 Support Earns an “A+” From Me

December 29, 2014

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I want to share an absolutely stellar report about the support I recently received from Microsoft for their Office 365 product line.

I had tried a couple of different versions of Office 365 this past summer and finally decided it was time to make a commitment to Office 365.

I was having difficulties getting the applications to work under my new license. I searched the knowledge base and could find nothing that seemed appropriate for my situation. I suspected earlier trials may be conspiring against me. After struggling for perhaps an hour, I found a phone number for support.

I didn’t want to call the phone number. I had heard horror stories over the years about people unable to get the support they needed from Microsoft. Yet, I had this deep feeling that if I didn’t call, I’d have no chance of resolving my issues.

Reluctantly, I called the number. A polite woman I suspect was the Philippines took my information and transferred me to a technical support agent in what I later learned was Mumbai, India. We Americans have all heard about challenges dealing with India tech support—I was concerned but proceeded.

I had a great customer experience. The Mumbai agent committed to getting me through my issue and, I want to tell you, she did just that. The call took probably 90 minutes but she wanted to stay with me to make sure we truly had the technical issues resolved.

I shared my excitement for my support experience with a colleague and, being a techy like me, he, too, seemed surprised at my experience.

If I have a future issue, I have a person to work with as I have her contact details. I’m to email her and she will get back to me. There’s no time limit on this.

This is the kind of support that every company should strive to deliver. Great job, Microsoft!

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2014 Dave Gardner


Knee Defender And Irate Airline Passengers

September 1, 2014

EasyJet coach seats

As airlines put more and more passenger seats into their aircraft, it’s clear they are thinking we are simply freight and will endure no end of pain and suffering to get from one destination to another. We are forced to fit into an envelope of space that, for some aircraft configurations, must violate the Geneva Convention torture regulations.

As I write this, there have been two instances of air rage in the past week over a product called the Knee Defender. And, no wonder! Here’s what happens.

When the person in front of you reclines their seat, it’s only natural to not want to have your face even fewer inches from the seatback in front of you so you naturally recline your seat a bit just to preserve what little personal space you’ve been allocated. Having the person behind you disable your seat recline function with the Knee Defender is tantamount to a declaration of war.

What to do? Ban the Knee Defender from all flights within the U.S. and to/from international destinations involving the U.S.. The airline and the marketplace can decide when seats recline, not some bozo in 12C who’s decided he’s going ruin the person’s trip in 11C. Capiche? Great

Photo Courtesy of  on Flickr

 

Thought for the week:

“If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond.” -Bruce Lee
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What do you think? I welcome your comments!
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2014 Gardner & Associates Consulting  All Rights Reserved

Note:  This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive! To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.


When An Owner Doesn’t Care About Customer Experience

April 28, 2014

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Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: customer experience

My wife needed quilting supplies and decided to support a non-chain, small business here in San Jose. They were out of a product and promised to call when the supplies arrived.

They called on a Thursday stating the item was in. My wife told them she’d stop by on Friday. The next day she drove 25 minutes (16 miles in city traffic) and was surprised they had closed at 2:00 p.m. for Good Friday. There was no mention of the early closing during the call the day before.

She called the following Monday and a store clerk agreed to ship the item and waive the shipping fee for her time and trouble the prior week. That was the right thing to do!

When the item arrived a few days later, my wife had been charged for shipping. She called the store and the same clerk refused to acknowledge the commitment for free shipping–her boss was standing next to her and eventually jumped on the call.

After a tedious conversation, the store owner agreed to refund the shipping but only after my wife committed to never do business with them again.

  • Who would want to do business with an outfit that doesn’t do what it says it will do?
  • Why would the owner expect my wife to be willing to overlook how she is being treated in this transaction?
  • What is the potential lost lifetime value of my wife’s business for $5.00?
  • Doesn’t the business owner realize there are many alternatives to doing business with his store?

Yelp confirms a number of missteps like the one she encountered. Negative customer experiences combined with the ability to easily discover customer experience information about a business via Yelp and other services mean business owners can’t hide their missteps. It’s 2014, not 1980.

The question for my readers this week is what missteps are you subjecting your customers to? You can’t accelerate growth if missteps are impacting your customer’s experiences.

Photo Credit: Flickr.com, Melissa O’Donohue

 

Thought for the week:

“The very purpose of our life is happiness, which is sustained by hope. We have no guarantee about the future, but we exist in the hope of something better. Hope means keeping going, thinking, ‘I can do this.’ It brings inner strength, self-confidence, the ability to do what you do honestly, truthfully and transparently.” – His Holiness The 14th Dalai Lama
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What do you think? I welcome your comments!
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2014 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Seamlessness Accelerates Growth

September 9, 2013


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Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: seamlessness

One of the desired states I have for my clients in my “why” I’m in business is:

People, processes and systems seamlessly and tightly connect my clients and their teams to their customers and partners

Does this statement reflect the state of your business? For the vast majority of businesses, the answer is “no.”

What does “seamless” really mean? Seams are always noticeable and usually undesirable. They are supposed to close gaps and are points of coming together. Seams can often be points of friction and/or rubbing. Seams may inhibit flow. That’s why you must strive for seamlessness between people, processes and systems.

The idea of tightly connecting speaks to transparency and information availability–being system and process dependent, not people dependent, to service and accommodate the needs of those who rely on you for support.

Customer and partners operate outside the firewall of an organization. They can’t walk down the hall to quickly get answers to questions. Customer and partner success is central to your success.

You need to ask yourself “Do our people, processes and systems seamlessly and tightly connect our teams, customers and partners?” I suspect is there is room for improvement. Call me–I can help you.

Thought for the week:

Secret to productivity is not finding more time to do more stuff, but finding the strength to do less of the stuff that doesn’t need doing. – David Heinemeier Hansson

Recent Blog Posts That May Interest You:

Fast Company: What Is The Value of Happiness?

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What do you think? I welcome your comments!
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Photo Credit: http://www.flickr.com/photos/roadscanners/

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Make It Easy And Simple

August 26, 2013

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: make it easy and simple

One of the lines in my “why” I’m in business statement is:

ease and simplicity replace frustration and complexity

If something in your business is frustrating and has far more complexity than it should, the one question you have to ask yourself is when are you going to tackle that issue so you can create ease and simplicity for everyone impacted?

I helped a client with a front-end sales process for a highly-configurable product. It would take 1-3 hours on the phone to configure, price and quote a customized product. The CEO said they’d been living with this issue for 20 years. The pain wasn’t just on the customer side. It would take months to train new sales people to handle those calls.

Which areas should you consider for making it simple? Any customer facing area that has either more frustration or complexity than it should. Where are customers experiencing pain dealing with your company?

  • Getting quotations
  • Booking orders
  • Executing orders correctly and on time
  • Post-sales customer service and support
  • Ensuring that any and all customer expectations are properly set and met

If you take action to eliminate important areas of frustration and complexity with ease and simplicity, this will accelerate your company’s growth.

Thought for the week:

“The project that most scares you is the project you should do first.”  – Robin Sharma
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What do you think? I welcome your comments!
___

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Great Customer Focus Accelerates Sales

August 19, 2013

bikefridaybadgeNote: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: customer focus

One of my consulting colleagues, Ed Poll, is an avid bicycle enthusiast and a serious bike rider. He’s on vacation in Oregon with his wife, dog and his renovated Airstream trailer.

I encouraged him to stop and meet Alan and Hanna Scholz at Bike Friday in Eugene, Oregon. Bike Friday is a manufacturer of custom-fitted, high-performance bicycles that also fold for travel. I wanted Ed to see first-hand how these bikes are made and learn about the thought and quality that incorporated in the designs. And, of course, I had hoped he might become interested enough to buy one or more bikes for himself.

Thanks to the time, attention and understanding Ed received, Ed told me that multiple bike sales are in the works. That’s exciting! This illustrates that when you closely align your products and services with your prospect’s needs, sales can happen with amazing speed.

So, to a great manufacturer and client in Eugene, Oregon–Bike Friday–thanks for taking care of Ed and his fellow travelers so well. I knew you would. And, that’s why your business will continue to thrive.

Thought for the week:

“Life is like riding a bicycle.To keep your balance, you must keep moving.” – Albert Einstein

Recent Blog Post That May Interest You:

That Awkward Moment When You Learn…

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What do you think? I welcome your comments!
___

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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How Does The Customer Benefit?

July 29, 2013

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Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: customers

Michelle sent me a note recently that really brightened my day:

“I talk about you all the time, citing your comment to me about how I need to always ask myself if the work I do is something you/a customer would notice. Still hits me right between the eyes.”

Thank you, Michelle!  I share it today hoping it will impact my readers.

At the time, I observed that the company Michelle was with was doing a lot of things in customer-facing groups but I wondered aloud whether or if a customer would ever notice.

I am not suggesting that process improvements in non-customer-facing areas are a waste of time. Everyone in business ultimately has a customer or a stakeholder who relies on them for the work they do. But, there are too many projects that yield little or no benefit for the customer.

If the work you are doing doesn’t impact your customers or stakeholders in a way that makes a difference in their lives, it is time to reassess. This one little idea can help you thrive.

Thought for the week:

“A goal should scare you a little, and excite you a lot.”  – Joe Vitale
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What do you think? I welcome your comments!
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.


It’s All About The Customer

June 24, 2013

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: the customer

Great companies focus on what customers need and want, creating strong desire for their products and/or services along the way.

Distressed companies focus on “how to fix the business,” not necessarily how to connect with, inspire and connect with their customers. For distressed companies, it’s almost as if the customer isn’t there. You’ll hear a lot of “we need to do this, we need to do that,” etc.

Is your company:

  • Focused internally or on the customer almost to a fault?
  • Continually looking for ways to enhance the relationship with your customers in meaningful and impactful ways?
  • Driving innovation in a way that makes customers sit up and pay close attention?
  • Creating excitement for your customers?

It’s all about the customer. Without the customer, you have no opportunity to thrive.

Thought for the week:

“The big win is when you refuse to settle for average or mediocre.”  – Seth Godin

What do you think? I welcome your blog comments!

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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Have You Experienced Your Own Company Lately?

May 27, 2013

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: experiencing your own company

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How can you accelerate growth if you firewall yourself and your company off from those who want to reach you?

  • Don’t you just love the voicemail systems that have just about every option in the galaxy but the one you want–to speak to another human being about a problem that isn’t on the menu? Would you like to hear our menu again? And, again?
  • Just this week, I overheard a receptionist at a multi-billion company refuse to put a call through to an executive when the caller was unable to provide a specific name. I’m sure she’s just following orders but really? Is she a receptionist or in the call prevention business?
  • When I asked the CEO to call his start-up company’s phone number last week, he learned that the receptionist puts his callers into a directory system wherein callers would have to enter his correct name on their keypad to match a listing in a directory to find a his voicemail box so they can leave him a message. Sounds like fun, right? People who need to reach him call him on his cell. Yet, his business card provides a company phone number that is the equivalent of a black hole. He didn’t know what dysfunction someone might encounter.
  • Have you ever tried to speak to a human at Google about a problem? Good luck with that! Google doesn’t want to interact with customers or prospects. I asked a question of a sales guy who knows me and he merely gave me a URL to answer my question. And, what happens if your question isn’t covered in the Frequently Asked Questions section? What if you don’t know what the right keywords are to find assistance? It must not be that important.

The Japanese employ the concept of “gemba” which means “go to where the work is.” To me, this means understanding what happens when customers, employees, stakeholders, suppliers try to interact with your company.

Only by doing this can you be certain of what’s happening on the other side of the transaction.

Thought for the week:

“Do not waste a minute living someone else’s dream.” – Michelle Obama

What do you think? I welcome your blog comments!

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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com © 2013 Gardner & Associates Consulting  All Rights Reserved Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe. Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Boeing 787 Business Execution Failure

February 25, 2013

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: business execution

The grounding of the Boeing 787s due to the fire danger associated with the lithium-ion batteries continues to be a costly, brand-damaging problem. The U.S. Secretary of Transportation, Ray LaHood, announced at the time of the grounding that these aircraft would not fly again until they are “1,000 percent safe.” [A bit of hyperbole in that statement, Mr. Secretary?]

Boeing wants to get the fleet back in the air as quickly as possible and keep production and deliveries moving. The solution they have offered the Federal Aviation Administration (FAA): a better fire containment box and improved venting for the lithium-ion batteries so if and when a fire occurs, it can be contained to the battery unit itself.

Is Boeing nuts? The answer is better fire suppression? Wrong answer, Boeing!

The right answer is a design that eliminates the risk of fire that has been thoroughly tested, qualified and implemented in each 787 before each plane is allowed to return to the skies. You know it, the FAA knows it, the airlines with 787s know it, and so does the flying public.

At an Association for Corporate Growth Silicon Valley chapter dinner meeting this past week, I moderated a panel called “Transportation of the Future.” I was honored to have Dr. Sujeet Kumar, CTO and co-founder of Envia Systems on the panel to discuss lithium-ion battery technology. He told the audience that the 787 lithium-ion battery is built using the wrong chemistry and is an inappropriate design prone to the very problems Boeing and its customers have experienced. The good news: Technology is available today to eliminate the risk. The bad news: It’s not apparent Boeing is looking for solutions outside its current design.

Boeing: Fix the problem the right way and restore our confidence in your brand and your wonderful 787 aircraft that the airline industry needs.

Thought for the week:

“To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.” – Sir Richard Branson

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What do you think? I welcome your blog comments!

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Fast Company Blog Posts That May Interest You

 

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Allegiant Air Needs to Improve Customer Experience

January 11, 2013

My recent decision to travel from Silicon Valley to Eugene, Oregon, via Amtrak is due to frustration with Allegiant Air on its twice weekly trips between Oakland, California, and Eugene, Oregon. Eugene is not the easiest place to fly to. Long delays and the announcement of delays until after you arrive at the airport are my biggest complaints about Allegiant Air. Perhaps they are trying too hard to save money.

  • The airport staff is pretty junior and not well-prepared for dealing with customers having a “not so great” customer experience.
  • Allegiant Air is flying old MD-80 aircraft they purchased for about $4 million each, a dirt cheap price. They painted them nicely and changed out the interiors to make it feel like you’re on a new aircraft. But, that beauty is only skin deep. Mechanical delays are common—too common for my taste. I’m sure they meet FAA standards, a requirement to fly in the U.S.
  • There was no kiosk to print a boarding pass at the airport—I had to stand in line for an hour after I left my boarding pass sitting on my printer in my office. Big mistake on my part! Yet, to save money, they don’t have kiosks like other airlines.

Finally, Allegiant Air has a Twitter account but they don’t monitor or provide updates via Twitter. They give you a phone number to call on their Twitter profile and warn you that you won’t get a response via Twitter. They had issued a total of 3 tweets from their account back on the 20th of December. I call this “the illusion of using social media.” “Oh, you can communicate or complain about Allegiant on Twitter but this isn’t a way Allegiant chooses to communicate with customers” They want you to call them. What’s wrong with this picture. It’s 2013. Hello?

Allegiant Air needs to pick up its game in terms of communicating with passengers. If Allegiant Air knows hours earlier that they are going to be late several hours, they should let their customers know as soon as they detect this. We are adults. We can handle it. Nobody wants to wait in an airport for 3 or 4 hours if we don’t have to. This only compounds the problem of being late.

Being a low cost carrier doesn’t suggest that their customers should experience lower quality service and a poor customer experience.

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© Dave Gardner 2013

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West Coast Business Travel on Amtrak

January 10, 2013

As I write this, I’m on the Amtrak Coast Starlight train about 3 hours outside Eugene, Oregon, on January 2nd, 2013. This is my first trip on Amtrak. So, what prompted me to travel via Amtrak?

  • The fact that I wanted to get to Oregon and return when it is convenient for me and not be restricted by twice-a-week travel schedule limitation offered by a low-cost airline.
  • Portland is a 3-4 drive during the rush hour from Eugene—not a great choice.
  • My one-way Amtrak ticket was $124. Couldn’t come close to that air fare.
  • A one-way plane ticket is generally more expensive than a round-trip ticket. I knew when I wanted to arrive but I am uncertain about when I will return. Not a good formula for flying unless you’re flying Southwest into and out of Portland.
  • The 550-mile drive is expensive and potentially problematic due to winter weather this time of year not to mention exhausting.
  • I think I’ll arrive more relaxed and ready for business by using Amtrak.

I traveled overnight and will arrive in Eugene before 1 pm. Amtrak picked me up in the shadow of the new San Francisco 49er’s stadium in Santa Clara, about a mile from my home, at 8 pm. I traveled to Oakland where I picked up the Amtrak Coast Starlight which goes all the way to Seattle. There are only eleven stops between Oakland and Eugene.

I booked a reserved coach seat which gives me the equivalent of most domestic airline’s business class seating—it is roomier. There’s a power outlet to charge my phone, computer, etc. I probably got 5.5 hours sleep after we left Sacramento, California at around 1 a.m. Not bad.

The scenery has been beautiful for the daylight portion of my trip. There’s no TSA security lines, the Amtrak staff has been pleasant, and I discovered ardent Amtrak fans who really like this mode of traveling the United States. This trip would have been more fun if my wife was with me.

Will I do this again? Yes.

And, so I did on the 8th of January–I am returning home on Amtrak. The train left at Eugene, Oregon, at 5 p.m. and will get me back to Santa Clara about 10 a.m. the next morning. It’s a bit of an adventure to travel via Amtrak but it’s the good kind of adventure. It’s nice meeting people and spending time with them. I don’t do this when traveling by air. And, I got some work done on the train.

Some surprises:

  • It was pretty amazing watching a big rig stuck at a railroad crossing for 15 minutes at 2:30 am in Chico, California. Imagine the driver’s bad luck to be heading somewhere in the middle of nowhere and stuck waiting for a passenger train to pull away from the station. I couldn’t see the driver’s face through the train’s tinted windows. I would have been pretty incredulous were I the driver. But, what was the driver going to do?
  • In vast open areas, there are homes less than one hundred feet from the railroad tracks. I’ve got to believe the impact of our 14-car Amtrak train hurling by is disruptive, especially in the middle of the night.
  • You can meet people and have real conversations with people on the train. The pace of life slows a bit. On the Coast Starlight, there are many hours where there is no cell phone service due to the extremely remote route the train takes. It’s okay to be off the grid for a while—it changes the frenetic pace we live and work at.
  • My seat mate was from San Francisco and takes Amtrak all the time. I learned a lot from him.
  • A table of 4 with 3 at it will be filled by a solo traveler like me. I had a delightful breakfast with a Santa Barbara-based attorney heading to Bend, Oregon, with his wife and a friend.
  • The train is quite comfortable.
  • The food ranges from pretty decent (I’d give it a 6 on a scale of 1-10) in the dining car to quite mediocre in the lounge car (I’d give it a 3). I couldn’t grab a burger at night in the dining car—they had only higher-end meals with a limited selection in the evening. I tried the lounge car and was pretty disappointed in the microwaved cheeseburger; it seemed like a 1970’s food-dispensing machine quality. I’d almost forgotten how bad that era was.
  • The lounge car was closed for an hour or so and, when it re-opened, they announced they were unable to take credit cards for about 20 minutes after the lounge car re-opened. That consumed what little cash I had on me for the trip which was inconvenient. I had already waited over an hour to grab food—I didn’t want to wait another 20 minutes at 9:15 pm at night.

I found the Amtrak employees try pretty hard to please given what they have to work with. If Amtrak could pick up their game a bit on the food side, it would enhance the experience.

Amtrak has done a pretty poor job explaining to the general public what they have to offer. If they would work harder to create desire and show they are a viable alternative to flying in many instances or simply can create an alternative great experience for their customers, they would attract many more riders. But, they really need to pick up their marketing game.

I’d love to talk to Amtrak about how to accomplish that. And, I do plan to use Amtrak more for future travel.

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

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Are you torturing your customers?

January 7, 2013

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: customer experience

I was struck by the following Twitter profile:

Bikram Yoga Red Deer
@BikramRedDeer
The ORIGINAL hot yoga.
90 minutes of torture for 90 years of health and happiness!

If I could earn 90 years of health and happiness after just one “tortuous” hot yoga session, sign me up! Ask yourself:

  • Does your company require “n” minutes of customer torture to create the result your customer wants?
  • Do your clients and customers feel completely spent after they have completed a transaction with you?
  • Will a customer want to do business again and again? Or, will they promise themselves never to do business with you again?
  • Are there things you need to do to eliminate any discomfort so you build a life-long relationship with a willing, enthusiastic customer?

There is real value in addressing the pain points your customers feel. Failure to address the pain points is business malpractice. How else do you expect to earn 90 years of prosperity?

Thought for the week:

“We all die. The goal isn’t to live forever, the goal is to create something that will.” – Chuck Palahniuk

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What do you think? I welcome your blog comments!

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Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Customer experience drives franchise out of business

November 26, 2012

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: customer experience

The Friday before Thanksgiving, the Carl’s Jr. fast food burger emporium across the street from my office closed for business. There is nothing sadder than a business closing and the jobs lost, particularly at this time of year. Why did this happen?

  • The staff could barely speak English. Sure, they could take an order, but, most could not greet you properly, handle a conversation about special food preparation requirements, etc.
  • A cook soon became a front counter order taker whether they were prepared for or well-suited for this position or not.
  • A customer was treated with indifference.
  • You could see the fear in their eyes of many of the staff dealing with a non-Spanish speaking customer.
  • The manager hired people just like him–there was no diversity in one of the most diverse employment areas you can imagine.
  • The food was haphazardly and inconsistently prepared, e.g., the french fries were often lukewarm, a burger often had a huge clump of lettuce crammed between the meat and the top bun, etc.

Across the parking lot, the McDonald’s thrives. Carl’s Jr. has the potential for much better food than McDonald’s yet this location struggled for years. It’s no wonder they closed given the customer experience they delivered. Corporate seemingly didn’t understand what they needed to do to make this location succeed.

Is your company delivering the customer experience that ensures it and you will thrive?

Thought for the week:

“A successful man is one who can lay a foundation with the bricks others have thrown at him.” – David Brinkley

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What do you think? I welcome your blog comments!

___

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Closing business execution gaps

October 22, 2012

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: business execution

There are so many things that we take for granted:

  • Being able to pay with a credit card
  • A light coming on when we flip the switch
  • Being able to flush a toilet and have running water to wash our hands
  • Traffic signals never putting vehicles on a collision course
  • Aircraft not colliding in the skies

Yet there are many things that don’t happen as we had expected in our businesses:

  • Delivering a fantastic customer experience across all touch points in your business
  • Getting new products into the marketplace on time that “wow” customers
  • Deploying new IT systems on time and within budget that are widely and rapidly adopted by those who rely on those systems to get their work done
  • Aligning resources with demand (people, inventory, supplies, etc.)
  • Meeting financial goals for revenues and/or profitability
  • Ensuring that people do what is expected of them–even when we aren’t watching

The first grouping’s success occurs as a result of superb business execution. The second grouping’s success is far less predictable.

What actions do you and your business need to take to ensure your business execution is as superb for the second grouping as the first?

Thought for the week:

“Live dangerously; takes things as they come; dread naught, all will be well.” – Sir Winston Churchill 1932

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What do you think? I welcome your blog comments!

___

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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How Verizon Wireless Can Improve Customer Service

October 1, 2012

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: customer service

I’ve had a terrific customer experience with everyone I have worked with at Verizon Wireless going back to 2004. The products, services and people have been great. I never cringe at the thought of interacting with this company. That’s not to say they can’t get better!

Here are my recommendations for improving the customer experience relative to a technical problem I’ve been chasing for a few weeks:

  • Never close a trouble ticket without confirming with the customer that the problem is resolved via the proposed solution. More than one ticket was closed when I still had the same problem meaning no one was working on it!
  • When you tell a customer you are going to call them back, call them back. Not hard. Yet, 3 different people promised to call me back and didn’t.
  • Never transfer a customer to one of your supplier’s technical support organizations without (a) informing the customer that that is what you are going to do, and (b) getting the customer’s permission. It’s quite a shock to suddenly find out you aren’t dealing with Verizon Wireless in the middle of a long call.
  • When departments that need to be working together to get to the bottom of an issue aren’t collaborating, escalate the issue within your organization to management and senior management to get them talking. It’s not okay for an organization to be unapproachable when it comes to dealing with a customer issue.

Do these things and I’ll be a happier customer. If you have a customer service organization, avoid the mistakes I’ve identified above and you and your customers will thrive.

Thought for the week:

“If your stakeholders are in the social space, they are talking about your brand — so either engage and be part of the conversation or be left behind.” – Karen Quintos, Dell CMO

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What do you think? I welcome your blog comments!

___

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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