Why Gardner & Associates Consulting?

October 29, 2012

Note: This posting is based on my weekly “Thank God It’s Monday” which is offered to help companies thrive!

This week’s focus: why I’m in business

I get up every morning to share this truth with executives globally…

in this moment, anything is possible.

For my clients, this means…

  • Ease and simplicity replace frustration and complexity.
  • People, processes and systems seamlessly and tightly connect my clients and their teams to their customers and partners.
  • They become sought after by prospects, customers, potential employees and investors.
  • Revenues and profits soar.
  • Business is exciting again.

The reality is simple: Your future really is right now.

Gardner & Associates Consulting. Anything is possible.
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If you focus your messaging and business simply around what you do and how you do it (something 99% of companies do!), you are missing out on a huge opportunity. Read more about that opportunity to correct that here. And, then contact me to get help.

Thought for the week:

“There will NEVER be a military solution to terrorism, or to Iran or Palestine-Israel . It’s time to sow a new seed for a new crop.” – Deepak Chopra via Twitter

What do you think? I welcome your blog comments!

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Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Uncovering Your “Why” To Better Connect With Your Marketplace

October 27, 2012

Did you know customers don’t care as much about the “what” and “how” of your business nearly as much as the “why?”

Most companies do a good job of explaining what they do and how they do it. However, like their competitors, they haven’t created and shared a compelling “why” they are in business:

  • what get’s them up in the morning,
  • what gets their juices flowing,
  • what inspires and excites their employees,
  • what inspires and excites customers about the relationship they enjoy with the company.

A compelling, inspiring “why” drives and accelerates buying and very favorably impacts your employees, customers and prospects. While it sounds trivial to come up with a “why,” it isn’t.

This missing “why” provides the foundational key to winning in your marketplace. This isn’t just a linguistic exercise. A well-crafted “why” drives a biological response that drives buying behavior. Once you understand how this works, a light bulb will go on for you, your team and your customers.

Our firm will drive a process to support the creation of your unique “why” which will provide the impetus for increasing the velocity of your success. This process will include:

  • Facilitating one or more meetings–including a proprietary seminar we’ve developed to introduce you to the concept of “why”–to kick off your discovery process.
  • Review your current messaging and interview executives and employees in your organization and, perhaps, key customers.
  • Help you define your “why.”

Additionally, we collaborate with your team to determine what is needed to support an across-the-board implementation of your powerful “why” to promote the proper representation of your brand.

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

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Who Cares That Microsoft Windows 8 Is Here?

October 25, 2012

On Friday, October 26th, Microsoft officially launches Windows 8.

This new operating system release:

  • has been acknowledged for at least one year by Microsoft,
  • is well understood by the marketplace,
  • has OEMs like Dell and HP offering new products tailored to exploit the new capabilities in Windows 8.

Who, other than Microsoft and the OEMs, is really excited about this launch?  Who is chomping at the bit for this?

Is it a game-changer that the business world will quickly migrate to?  I don’t think so.

Are consumers anxiously awaiting the arrival of Windows 8?  I’m not hearing about it.

Will people be lined up outside Microsoft stores, Best Buy and other places to get this?  I would guess a few will–there are always people who want to be first.

If I upgrade to Windows 8 on an existing non-touch-enabled computer, will I be able to take advantage of the touch capabilities in Windows 8? No. Touch-enabled hardware is required.

I asked a colleague, Paul Mooney (@Moon on Twitter), who I know through our work on Dell’s Customer Advisory Panel, what he thinks about it:

I’ve been running Windows 8 for months and without touch it’s a pain in the butt.  I have not heard about any company rolling-out Win8 and if they did it would cost them thousands of hours in lost productivity.  I’ve been able to adapt to it by creating short-cuts, but it’s really intended for a Tablet.

Is this what Microsoft wants to hear? Certainly not. And, it certainly is what IT organizations can pretty quickly ascertain on their own.

Organizations aren’t going to throw out their hardware and software to take full advantage of the new technology just because it’s new.  If Windows 8 is not “must have,” it will be put on the back burner. There may be niches where this will be an invaluable solution. How big are those niches?

So, I have to ask: After all is said and done, is anyone going to really care? Not the people that matter. Not the people who will require adoption of this operating system in huge quantities.

I don’t expect this to be a blockbuster product for Microsoft and its OEM partners over the next 12 months. Organizations won’t be clamoring for it.

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2012 Dave Gardner All Rights Reserved

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American Airlines–What Is To Trust?

October 23, 2012

For many years, my preferred airline has been American Airlines.  I have privileges with them for life after having accumulated in excess of 1 million miles. I’ve always had great service and can recall only one flight cancellation with them after hundreds of flights.

This past weekend, I needed to book a trip to Austin, Texas, in December. I was asked what airline I prefer. I could not say American Airlines–not now, not in light of all the flight cancellations that make business travel with American Airlines a real crap shoot.  I’ll be flying on Southwest Airlines, an airline I have a lot of respect for in terms of “doing what they say they are going to do” and being business-friendly.

I can’t afford to take a bet on whether I’ll make it to Austin or not.  It’s a big enough crap shoot to travel by air anyway with all the packed flights and few alternatives if you miss a flight or a connection. American Airlines has, as of late, made business travel an even riskier bet.

American Airline is in bankruptcy. For most airlines that have gone through bankruptcy, this has been little more than a minor blip on the radar in terms of passenger impact. American has set a new standard–not one they should have aspired to.

I understand there are issues with the unions. But, do the unions and management not see that the American Airlines brand is being trashed because of all the nonsense?  Do they not see that people who can’t have a reasonable expectation of getting  from Point A to Point B won’t book travel with them?

I’m going to need to hear that these problems are a thing of the past before I’ll want to book any flight with American Airlines.  And, perhaps you should to before booking a flight with American Airlines.

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

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Closing business execution gaps

October 22, 2012

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: business execution

There are so many things that we take for granted:

  • Being able to pay with a credit card
  • A light coming on when we flip the switch
  • Being able to flush a toilet and have running water to wash our hands
  • Traffic signals never putting vehicles on a collision course
  • Aircraft not colliding in the skies

Yet there are many things that don’t happen as we had expected in our businesses:

  • Delivering a fantastic customer experience across all touch points in your business
  • Getting new products into the marketplace on time that “wow” customers
  • Deploying new IT systems on time and within budget that are widely and rapidly adopted by those who rely on those systems to get their work done
  • Aligning resources with demand (people, inventory, supplies, etc.)
  • Meeting financial goals for revenues and/or profitability
  • Ensuring that people do what is expected of them–even when we aren’t watching

The first grouping’s success occurs as a result of superb business execution. The second grouping’s success is far less predictable.

What actions do you and your business need to take to ensure your business execution is as superb for the second grouping as the first?

Thought for the week:

“Live dangerously; takes things as they come; dread naught, all will be well.” – Sir Winston Churchill 1932

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What do you think? I welcome your blog comments!

___

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Assigning blame is the wrong approach

October 16, 2012

I just stumbled across this question on a website:

The San Diego Chargers blew a 24-0 halftime lead over the Denver Broncos on Monday night, getting outscored 35-0 after the break. Who is most to blame in San Diego today: Quarterback Philip Rivers, head coach Norv Turner or general manager A.J. Smith?

This question of “who is most to blame” is asked all too often. Who can we blame a result on? Who is ultimately responsible for what didn’t happen? Where does the buck stop?

I can think of better questions than “who is most to blame?”  How about:

  • What can we learn from what happened?
  • Where were the causes of the business execution failures?
  • How do we correct the causes of the business execution failures and ensure they don’t reoccur?

Pointing the finger to assign blame accomplishes nothing.

As the Dalai Lama teaches, “When you lose, don’t lose the lesson.”

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com


Assessing The Current State of Business Execution & Collaboration

October 15, 2012

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: business execution

As a business owner or department head, you undoubtedly think you know about everything going on. And, for the most part, you probably have a pretty good handle on the important matters. But, do you know everything that you need to know? Probably not.

The best practice is to have an independent, third-party conduct an assessment to help you better understand where things stand.

  • Your team members will say things to an independent third-party that they would be reluctant or hesitant to say to you.
  • You’ll get confirmation on things you may suspect are issues and you’ll likely learn some new things.

Whether your business has suffered a downturn and reduced headcount or you’ve grown in recent months or years, it’s critical that you take some time to figure out where you stand.

Your team will really appreciate the opportunity to provide feedback. This is a great, first step in turbocharging your business execution as it helps identify the logical and critical next-steps. This will help you and your company thrive.

Thought for the week:

“Unless you try to do something beyond what you have already mastered, you will never grow.” – Ralph Waldo Emerson

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What do you think? I welcome your blog comments!

___

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

Share