Innovation In Surgical Procedures

November 25, 2013

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: innovation

Aortic heart valve replacement surgery is a big deal. But, today, it isn’t the ordeal it was several years ago.

Today, a surgeon makes a 2-inch incision, carves a small groove in the rib cage, and, with the use of surgical robotics, replaces the aortic valve in a 90-minute procedure. It wasn’t very many years ago that the patient would undergo a much more invasive procedure 2-3 times as long to deliver the same result. The patient would need to opened from neck to navel, have their ribs cracked open, etc.

What is the outcome of these innovations?

  • Shorter recovery time,
  • Less cost,
  • Less time in the hospital,
  • Less time under anesthesia,
  • Less time on a heart bypass machine, etc.

John Fox, the coach of the Denver Broncos, was home within 5 days after having had this surgery.

I would offer that, for major procedures like this, 10 years is about the time required to evolve a quantum improvement in a procedure. This is really great news for people whose need comes a few years after someone else.

Does this give any of you non-medical innovators any ideas? How can you evolve your products and services in a manner comparable to the medical innovators?

Thought for the week:

“When you strip down your brilliance to the foundation, you can find new places to play. The key: build a bridge between what you know and how that knowledge can be used. Go past the common uses — too many bridges there. Go into uncharted territory and see where you land.”  – Vickie Sullivan, vickiesullivan.com

A Recent Blog Post That May Interest You

My Story: The JFK Assassination

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What do you think? I welcome your comments!
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

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Being In The Moment Accelerates Growth

October 28, 2013

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus:  being in the moment

As I watched an American League Champion Series (ALCS) game to determine whether the Boston Red Sox or the Detroit Tigers would go on to compete in the World Series, I was struck by 2 things:

  • The Red Sox pitcher gave up 5 runs before he was pulled from the game. This seemed to me to be at least 2 more runs than needed to be given up before the Red Sox manager pulled the pitcher. Why, during this critical game, did the manager allow a guy who was ineffective to continue? Why was the bullpen not ready for a change? What was the manager thinking?
  • Later in the same game, the Detroit Tigers were up 5-1. Their pitcher loaded the bases. David Ortiz (Big Papi) was at bat and, rather than walk him and allow 1 run to score, they decided to pitch to him and, not entirely unexpectedly, Ortiz hit a grand slam home run tying the game. What was the manager thinking?

Over the course of 162 games, it seems it is easy to become complacent by about the 170th game of the season. But, when the stakes are so high, why didn’t the team managers behave differently? Were they running on autopilot? Why weren’t they in the moment doing something different to respond immediately to the threat?

When business conditions change, a stock response may not do the trick. The Red Sox ultimately prevailed in the game though they made it much tougher on themselves than they had to. While I’m grateful to see Big Papi hit a grand slam home run, I think it was managerial malpractice to pitch to Ortiz at such a critical moment.

What’s important is recognizing that each moment is different and a robotic response may not be appropriate. That is how you thrive.

Thought for the week:

“If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a month.”  – Teddy Roosevelt
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What do you think? I welcome your comments!
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Being Sought After Accelerates Growth

September 16, 2013

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: being sought after

One of the desired states I have for my clients with respect to “why” I’m in business is:

  • My clients become sought after by prospects, customers, potential employees and investors

Is your company sought after by these critical constituencies? What does “sought after” really mean? It means being in demand or to be desirable. It also means:

  • your company is top of mind with prospects and loyal, committed customers
  • potential channel partners are reaching out to you–they want in!
  • potential employees are lined up not just because they are looking for work but because they want to be part of what you are doing
  • investors see tremendous upside in what you are bringing the marketplace and want to help you realize that success in a win-win partnership with you
  • less resistance and friction in achieving your business objectives
  • less price resistance
  • you are creating excitement about what you are doing

Are you sought after? Are prospects, customers, channel partners, potential employees and investors chasing you? Or, are you chasing them?

Are doing all the right things to establish and ensure that you continue to be sought after? Or are you just going through the motions? If you aren’t sought after, it’s a lot harder to thrive.

Thought for the week:

“I am in awe every day of the power of words. The ones we say, the ones we omit, the ability of elegantly assembled ones to move us.” – Amber Naslund via Twitter
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What do you think? I welcome your comments!
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.


Why Gardner & Associates Consulting?

October 29, 2012

Note: This posting is based on my weekly “Thank God It’s Monday” which is offered to help companies thrive!

This week’s focus: why I’m in business

I get up every morning to share this truth with executives globally…

in this moment, anything is possible.

For my clients, this means…

  • Ease and simplicity replace frustration and complexity.
  • People, processes and systems seamlessly and tightly connect my clients and their teams to their customers and partners.
  • They become sought after by prospects, customers, potential employees and investors.
  • Revenues and profits soar.
  • Business is exciting again.

The reality is simple: Your future really is right now.

Gardner & Associates Consulting. Anything is possible.
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If you focus your messaging and business simply around what you do and how you do it (something 99% of companies do!), you are missing out on a huge opportunity. Read more about that opportunity to correct that here. And, then contact me to get help.

Thought for the week:

“There will NEVER be a military solution to terrorism, or to Iran or Palestine-Israel . It’s time to sow a new seed for a new crop.” – Deepak Chopra via Twitter

What do you think? I welcome your blog comments!

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Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Uncovering Your “Why” To Better Connect With Your Marketplace

October 27, 2012

Did you know customers don’t care as much about the “what” and “how” of your business nearly as much as the “why?”

Most companies do a good job of explaining what they do and how they do it. However, like their competitors, they haven’t created and shared a compelling “why” they are in business:

  • what get’s them up in the morning,
  • what gets their juices flowing,
  • what inspires and excites their employees,
  • what inspires and excites customers about the relationship they enjoy with the company.

A compelling, inspiring “why” drives and accelerates buying and very favorably impacts your employees, customers and prospects. While it sounds trivial to come up with a “why,” it isn’t.

This missing “why” provides the foundational key to winning in your marketplace. This isn’t just a linguistic exercise. A well-crafted “why” drives a biological response that drives buying behavior. Once you understand how this works, a light bulb will go on for you, your team and your customers.

Our firm will drive a process to support the creation of your unique “why” which will provide the impetus for increasing the velocity of your success. This process will include:

  • Facilitating one or more meetings–including a proprietary seminar we’ve developed to introduce you to the concept of “why”–to kick off your discovery process.
  • Review your current messaging and interview executives and employees in your organization and, perhaps, key customers.
  • Help you define your “why.”

Additionally, we collaborate with your team to determine what is needed to support an across-the-board implementation of your powerful “why” to promote the proper representation of your brand.

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

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