Dave Gardner’s “Thank God It’s Monday” 30JAN12

January 30, 2012

“Thank God It’s Monday” is to help companies thrive!

This week’s focus: value

A good friend heard her services are “expensive” by way of third-parties who have never worked with her. Her clients sing her high praises while the folks who could benefit from her services flounder.

If a product or service delivers exceptional value far beyond the investment required to acquire the product or service, is it expensive? Certainly not.

Value comes from the outcomes that flow from money invested. If the resulting value is small, then the price might indeed be “expensive.”

If the value is substantially greater than the investment required to gain the benefits of the product or service, is it expensive? No.

The people and companies that thrive base investment decisions on outputs or outcomes produced for money invested in products or services.

Thought for the week:

“Creativity involves breaking out of established patterns in order to look at things in a different way.” – Edward de Bono

What do you think? I welcome your blog comments!


Dave Gardner, Gardner & Associates Consulting


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