Uncovering Your “Why” To Better Connect With Your Marketplace

Did you know customers don’t care as much about the “what” and “how” of your business nearly as much as the “why?”

Most companies do a good job of explaining what they do and how they do it. However, like their competitors, they haven’t created and shared a compelling “why” they are in business:

  • what get’s them up in the morning,
  • what gets their juices flowing,
  • what inspires and excites their employees,
  • what inspires and excites customers about the relationship they enjoy with the company.

A compelling, inspiring “why” drives and accelerates buying and very favorably impacts your employees, customers and prospects. While it sounds trivial to come up with a “why,” it isn’t.

This missing “why” provides the foundational key to winning in your marketplace. This isn’t just a linguistic exercise. A well-crafted “why” drives a biological response that drives buying behavior. Once you understand how this works, a light bulb will go on for you, your team and your customers.

Our firm will drive a process to support the creation of your unique “why” which will provide the impetus for increasing the velocity of your success. This process will include:

  • Facilitating one or more meetings–including a proprietary seminar we’ve developed to introduce you to the concept of “why”–to kick off your discovery process.
  • Review your current messaging and interview executives and employees in your organization and, perhaps, key customers.
  • Help you define your “why.”

Additionally, we collaborate with your team to determine what is needed to support an across-the-board implementation of your powerful “why” to promote the proper representation of your brand.

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com



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