What makes your product best?

February 18, 2013

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: innovation

I attended a media/analyst event and heard a company claiming to be “the best” in their product category. That sounds like the hoopla you’d expect at this type of event. But, such a claim without substantiation is weak.

It’s not enough to merely proclaim you are the best. It’s far more important to back that up with how you’ve been able to achieve best-in-class capability. What makes your solution unique? Is there a “secret sauce?”

In this specific instance, it would have been easy to believe that “best in class” was derived from a hardware product simply being combined with Microsoft Windows 8. Yet, when I probed further, the uniqueness was derived from 3 or 4 other companies providing deep intellectual property and capability that would be very challenging for a less capable competitor to duplicate. That’s what I was looking for.

If you are the best, don’t just tell me. Explain to me what it is about your solution that makes it best. Doing this will help your company thrive.

Thought for the week:

“A ‘stuck’ business, whether entrepreneurial in nature or a Fortune 500 company, is one that fails to grow predictably every year, every quarter, every day. If you’re being carried along by the marketplace, then the moment the marketplace dries up, your business is going to dry up, too, because you’re not in control of your destiny. In good times, stuck businesses don’t even realize they’re stuck!” – Jay Abraham, Sticking Point Solution

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What do you think? I welcome your blog comments!

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Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

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Slow speed and poor execution are killers

February 11, 2013

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: business execution

It is said “speed kills.” In business, lack of speed combined with poor execution is a killer.

When a company is terribly late getting to the marketplace, it better be much more than a “me, too” product.

Example: Has any tablet manufacturer even come close to approaching the demand or appeal of Apple’s iPad? No. Yet, it’s out in plain sight for all to behold and reimagine. Yet, nearly 3 years after its launch, it is by far, the preferred tablet in the marketplace.

When HP came out with its WebOS tablet, not only was it late to market, it was a brick with poor performance and lacked the ecosystem iPad owners enjoy. HP killed the product 30 days after launch further tarnishing its brand. Lack of speed combined with poor business execution makes this a case study for years to come in business schools.

I’ve often said no product is better than a bad product. If a product isn’t ready for the marketplace or won’t captivate your customers, why bother? It won’t help you or your company thrive.

Thought for the week:

“We’re drowning in information and starving for knowledge.” -Rutherford D. Rogers

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What do you think? I welcome your blog comments!

___

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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Feature Bloat–Where Is Product Management?

September 10, 2012

Note: This posting is based on my weekly “Thank God It’s Monday” which is offered to help companies thrive!

This week’s focus: product management

This past week, I saw the latest release for a company’s software. I was stunned–but not in a good way. The product has become so bloated with its 800 features that I wonder if they’ve ruined their product and their company.

As I thought about all my clients over the years–ranging from start-ups to Fortune 50–I considered where I would interject this solution. I’m hard pressed to see this as the best solution in departments and organizations I’ve worked with. That’s not good.

One of my colleagues asked if customers had requested these changes. The executives insisted they had. Really?

Product management is a critical (yet, often absent) function that should drive the evolution of products and product lines. Product management carefully considers input from customers, sales, dealers, marketing, engineering and customer service and, then, creates a product road map that addresses their customers evolving needs.

More is not always more. Complexity makes my eyes glaze over. If you want to thrive, don’t make your customers and prospects eyes glaze over.

Thought for the week:

“There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier.” – Charles Kettering

What do you think? I welcome your blog comments!

___

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

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