“Thank God It’s Monday” is to help companies thrive!
This week’s focus: the social enterprise
How big are your company’s ears? Is your company listening to what’s being said in the world of social media? Can your company afford not to?
Verizon Wireless announced last week that it was going to charge a $2 per transaction “convenience fee” for paying a monthly bill via your phone, on Verizon’s website or via credit card/debit card not set up on a automatic payment basis. They would waive the fee for paying in Verizon store or via check. And, who was this deemed “convenient for?” I tweeted:
I love Verizon Wireless but $2 to pay my bill online or via my phone? This is insane. Do you think you’re BofA?
I wasn’t alone. Verizon heard loud and clear via thousands of social media messages that this “convenience fee” was dead on arrival with its customers. Charging a customer to pay their bill? Come on. Verizon–it appears you can hear us now and you wisely reversed course 24 hours later.
But, you don’t have to be a Verizon-size corporation to leverage social media. All companies that thrive have big ears.
[Note: Read my entire Forbes.com guest blog post here.]
Thought for the week:
What do you think? I welcome your blog comments!
Dave Gardner, Gardner & Associates Consulting
© 2012 Gardner & Associates Consulting All Rights Reserved
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