Disaster Recovery Made Simple for Small Business

August 25, 2014

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Given the recent earthquake in Napa, this could not be more timely.

My good friend and colleague, Dan Weedin, The Crisis Conqueror, has an important session about disaster recovery at Noon PDT on September 5, 2014.

  • It’s a one-hour event.
  • It’s recorded so if the time doesn’t work for you, you won’t miss a thing.
  • Your investment is $50.

To register, please go here.

Update: If you live in Napa or Solano County in California and were impacted by the quake, Dan Weedin will offer you a free scholarship to attend this event. You need to contact him directly via his website. You must tell him you learned about this from my blog, Business Execution Insights.

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

 

Photo courtesy of Mohri UN-CECAR, Flickr

 

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It’s Not Just About Me

June 18, 2012

Note: This posting is based on my weekly “Thank God It’s Monday” which is offered to help companies thrive!

This week’s focus: it’s not just about me

This past week, I hosted an event co-sponsored with Kulesa Faul and Reliable Coders at Zahir’s Bistro in Milpitas. The event was a reunion for me with Paul Dunn, a fabulous speaker, friend, a mentor to me and thousands of others, philanthropist, entrepreneur, and Chairman of Buy 1 Give 1.

Paul shared his insights for Adding Speed, Adding Purpose and Changing Lives.

He spoke of Simon Sinek’s work and book, “Start with Why.” One of the key Simon Sinek messages is that too many companies focus on the “what” and “how” and never inspire or connect with others with a compelling why. The point: people don’t care what you do; they care why you do it. While it sounds simple to create a compelling “why,” it’s not.

Paul and B1G1 founder Masami Sato, offered how giving can and should become a normal part of our daily life and, through B1G1, how they are making this a reality through micro-giving. B1G1 offers a compelling why and has supported nearly 13 million micro-giving impacts.

I got an instant reminder the next day after a meeting in San Francisco. About 1:30 p.m., I looked for a place to eat and quickly decided I couldn’t eat another meal at a fast food restaurant. I needed to take a few minutes and slow down. I found a San Francisco original: Umbria. As I looked out the open window next to my table, I saw a tall homeless man walking down the street with with a sleeping bag and backpack on his back, his dog, a gallon of water, and a large silver dog bowl. As quickly as I saw them, they disappeared.

But, it made me instantly think: buy one; give one. I needed a break from my day as much as they did. Had they not disappeared up the street, I’m sure I could have figured out a way to buy him lunch at the table right outside my window and get something for his pal, man’s best friend.

I encourage you to check out the links above. These are organizations that can help you thrive.

Thought for the week:

“The two most important days in your are the day you are born, and the day you find out why.” – Mark Twain

What do you think? I welcome your blog comments!

___

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

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Showcase Seattle Helping Artists Reach Global Marketplace

April 25, 2012

A very good friend and colleague, Chaitra Vedullapalli, has an important announcement that I want to share with my readers:

SEATTLE, WA–(Marketwire -04/25/12)

What do you feel when the sunny season arrives or when you have a burst of creativity? Alive, complete, empowered. When your masterpiece is “fin,” behold… everyone must see this! And, who is there to view and enjoy your piece de resistance with you?

The future of sharing Washington State talent has arrived with the launch of Showcase Seattle – Seattle’s newest and brightest avenue for local artists and artisans to reach global audiences of art enthusiasts, collectors and consumers.

Founded in 2012, Showcase Seattle offers a forum for local artists and artisans to reach a global audience leveraging all offline and online communication channels. Barriers such as money constraints and ever-changing technology are mitigated in a supportive environment by offering an avenue for specific brand awareness and marketing that a member of Showcase Seattle otherwise may not have.

Today, Showcase Seattle represents several early adopters who present the diverse and rich cultures of the local creative community. Showcase Seattle is rapidly growing and accepting nominations and invitations daily to expand their community of artists and collections of their artwork.

“Thriving local artists and artisans are the heart and soul of a healthy and vibrant community,” says Patti Dobrowolski, Showcase Seattle’s board member. “Showcase Seattle empowers each individual artist to grow their online and offline business through simple and amazingly effective showcase and sponsorship programs designed to meet each artist’s needs.”

Based on community engagement and nominations as key value propositions, Showcase Seattle provides a single destination for the community to sponsor Washington-based artists in two very important ways.

First, as an online showcase platform, Showcase Seattle changes the perception of a “local artisan” to “global artisan,” assisting with a personalized campaign utilizing the artist’s voice and sculpting an accurate representation of their work.

Second, as a sponsorship platform, local sponsors join Showcase Seattle to provide an interesting and collaborative venue that support artist advancement through marketing, events and volunteer opportunities thus promoting a vibrant arts community and integrated art culture across Washington State.

ABOUT SHOWCASE SEATTLE
Founded in 2012 by Chaitra Vedullapalli, Showcase Seattle was born from a desire to foster a thriving, growing arts movement dedicated to empowering local artists and artisans in Washington State to reach global audiences and enhance the economic prosperity of the Washington State.

For more information on Showcase Seattle facts, artists & artisans or to volunteer, visit:http://showcaseseattle.org/

Contact:

Chaitra Vedullapalli
Email Contact

Congratulations, Chaitra!

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

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Vickie Sullivan Shares What Professional Speakers Need to Know

February 16, 2012

Many years ago, there was a television commercial from a brokerage firm that no longer exists called E.F. Hutton that essentially had people stopping in their tracks.  The message: “When E.F. Hutton speaks, people listen!”

If you’re a professional speaker, the E.F. Hutton of speaking you need to be listening to is Vickie Sullivan of Sullivan Speaker Services.

Full disclosure:  I’m a long-time client of Vickie’s!  I’m receiving no compensation for sharing this with you. She sent me a message earlier today that you need to ponder:

Hey, Everybody —

I’m sending this email to ya’ll for one reason: I see a train wreck coming up and I don’t think anyone else is sending out a memo about it.

Here’s what is going on: we’ve got two major trends here that are about to clash. In one corner, you have buyers holding more meetings — that means more speaking opportunities. And they have an edict to keep costs low — that means speakers are gonna get hammered on price. These folks know they need speakers buy will get huge flack if they spend too much.

In the other corner, anyone who has done anything remotely cool has decided they can be a speaker, too. These serial entrepreneurs and execs are hiring PR firms and flooding the market. Buyers like them for the media attention and are willing to bend the budget to get one of these rising stars. That means if you are a speaker with a good message and great skills, you are about to be thrown under the “low-cost speaker” bus.

And that’s just wrong. It’s time for the buyers to bend the budget for us. I have a plan.

Here’s the mistake we make: we work on our brand and that fabulous website. Then…we unintentionally drop the ball when we talk to the buyer. I understand — you did your best based on what worked in the past. But that’s not good enough anymore. New conversations are needed in this changing market.

We have to know what to say NOW to buyers with big budgets and small attention spans. What we say to buyers now will be the difference between a profitable year and a “work more, make less” year.

That’s why I call 2012 the year of the conversation. If we did our branding homework, getting leads will not be a problem. Our problem will be convincing these jaded buyers that we are the best choice for their events. And no, you can’t use the same language from the website.

For years, I’ve helped my high-end clients with these high-stakes discussions. And they have generated a good six figures in the process. Given what’s going on out there, I’ve decided to open up my schedule and do a series of conference calls about conversations that get big-fee speaking engagements.

We’re drilling deep on what to say that immediately puts you above the other options, what to say that neutralizes your competition, how to deal with the dreaded budget blues, all those magic words that get results. And we’ll take a short trip to the dark side by telling you what NOT to do. Words that sound like a good idea in your head but get you bounced off the list once they leave your mouth.

As usual, all tools have been road-tested. In fact, one client got double her money back on our project with just one sales conversation. I will share exactly what we did.

Interested? Click here to check out the schedule and what we’ll cover. I’m keeping the costs low so money is not an excuse. If you are serious about getting paid a decent fee to speak, then now is the time to show up. And if you do, I’ll show up too, by throwing in the entire “Talking to Strangers” system as a bonus. That means you’re getting the calls — including the extra Q&A sessions — for practically nothing. Again, money can’t be an excuse now.

I hope you join me. Because in 2012, speaking engagements will be obtained one conversation at a time.

Dare to be brilliant!
Vickie

So, what should you do?  Follow up immediately!
Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

Mind Mapping Your Way to Thought Leadership

August 6, 2011

 

A good friend and colleague, Jim Lauria, asked me to share this with you:
Mapping Your Way to Thought Leadership:
Using Information Maps for Writing Articles and Blog Posts –

When: Wednesday, August 10 at 10am Pacific

Whether you’re a business professional writing articles or blog posts about your industry, or a student writing a paper, MindManager information maps help you research, brainstorm and write more efficiently.

Join us for this live 30-minute webinar, where Jim Lauria, Vice President of Marketing and Business Development at Amiad Filtration Systems, shares the tools he’s used for writing articles that have established Jim and Amiad as thought leaders in the water industry, such as:

  • Information maps that quickly summarize each book and article he reads about water technology – making it easy to access information when he’s writing an editorial or presentation
  • Map templates for each piece he’s working on, allowing him to map out the purpose, general principles, expected outcome, brainstorm and next steps
These tools have not only resulted in over 5 globally recognized cover stories, but have done so with an incredibly fast turnaround time – making Jim the first person that editors call when they need expert content quickly.

 

To register, click here.

 

Dave Gardner, Gardner & Associates Consulting
http://www.gardnerandassoc.com