It’s All About The Customer

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: the customer

Great companies focus on what customers need and want, creating strong desire for their products and/or services along the way.

Distressed companies focus on “how to fix the business,” not necessarily how to connect with, inspire and connect with their customers. For distressed companies, it’s almost as if the customer isn’t there. You’ll hear a lot of “we need to do this, we need to do that,” etc.

Is your company:

  • Focused internally or on the customer almost to a fault?
  • Continually looking for ways to enhance the relationship with your customers in meaningful and impactful ways?
  • Driving innovation in a way that makes customers sit up and pay close attention?
  • Creating excitement for your customers?

It’s all about the customer. Without the customer, you have no opportunity to thrive.

Thought for the week:

“The big win is when you refuse to settle for average or mediocre.”  – Seth Godin

What do you think? I welcome your blog comments!

___
Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2013 Gardner & Associates Consulting  All Rights Reserved

Note:  To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.

Share

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s