It’s All About The Customer

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: the customer

Great companies focus on what customers need and want, creating strong desire for their products and/or services along the way.

Distressed companies focus on “how to fix the business,” not necessarily how to connect with, inspire and connect with their customers. For distressed companies, it’s almost as if the customer isn’t there. You’ll hear a lot of “we need to do this, we need to do that,” etc.

Is your company:

  • Focused internally or on the customer almost to a fault?
  • Continually looking for ways to enhance the relationship with your customers in meaningful and impactful ways?
  • Driving innovation in a way that makes customers sit up and pay close attention?
  • Creating excitement for your customers?

It’s all about the customer. Without the customer, you have no opportunity to thrive.

Thought for the week:

“The big win is when you refuse to settle for average or mediocre.”  – Seth Godin

What do you think? I welcome your blog comments!

Dave Gardner, Gardner & Associates Consulting

© 2013 Gardner & Associates Consulting  All Rights Reserved

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