How Does The Customer Benefit?


Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: customers

Michelle sent me a note recently that really brightened my day:

“I talk about you all the time, citing your comment to me about how I need to always ask myself if the work I do is something you/a customer would notice. Still hits me right between the eyes.”

Thank you, Michelle!  I share it today hoping it will impact my readers.

At the time, I observed that the company Michelle was with was doing a lot of things in customer-facing groups but I wondered aloud whether or if a customer would ever notice.

I am not suggesting that process improvements in non-customer-facing areas are a waste of time. Everyone in business ultimately has a customer or a stakeholder who relies on them for the work they do. But, there are too many projects that yield little or no benefit for the customer.

If the work you are doing doesn’t impact your customers or stakeholders in a way that makes a difference in their lives, it is time to reassess. This one little idea can help you thrive.

Thought for the week:

“A goal should scare you a little, and excite you a lot.”  – Joe Vitale
What do you think? I welcome your comments!

Dave Gardner, Gardner & Associates Consulting

© 2013 Gardner & Associates Consulting  All Rights Reserved

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