Are you torturing your customers?

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: customer experience

I was struck by the following Twitter profile:

Bikram Yoga Red Deer
The ORIGINAL hot yoga.
90 minutes of torture for 90 years of health and happiness!

If I could earn 90 years of health and happiness after just one “tortuous” hot yoga session, sign me up! Ask yourself:

  • Does your company require “n” minutes of customer torture to create the result your customer wants?
  • Do your clients and customers feel completely spent after they have completed a transaction with you?
  • Will a customer want to do business again and again? Or, will they promise themselves never to do business with you again?
  • Are there things you need to do to eliminate any discomfort so you build a life-long relationship with a willing, enthusiastic customer?

There is real value in addressing the pain points your customers feel. Failure to address the pain points is business malpractice. How else do you expect to earn 90 years of prosperity?

Thought for the week:

“We all die. The goal isn’t to live forever, the goal is to create something that will.” – Chuck Palahniuk


What do you think? I welcome your blog comments!


Dave Gardner, Gardner & Associates Consulting

© 2013 Gardner & Associates Consulting  All Rights Reserved

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