This week’s focus: customer focus
One of my consulting colleagues, Ed Poll, is an avid bicycle enthusiast and a serious bike rider. He’s on vacation in Oregon with his wife, dog and his renovated Airstream trailer.
I encouraged him to stop and meet Alan and Hanna Scholz at Bike Friday in Eugene, Oregon. Bike Friday is a manufacturer of custom-fitted, high-performance bicycles that also fold for travel. I wanted Ed to see first-hand how these bikes are made and learn about the thought and quality that incorporated in the designs. And, of course, I had hoped he might become interested enough to buy one or more bikes for himself.
Thanks to the time, attention and understanding Ed received, Ed told me that multiple bike sales are in the works. That’s exciting! This illustrates that when you closely align your products and services with your prospect’s needs, sales can happen with amazing speed.
So, to a great manufacturer and client in Eugene, Oregon–Bike Friday–thanks for taking care of Ed and his fellow travelers so well. I knew you would. And, that’s why your business will continue to thrive.
Thought for the week:
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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com
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