Criticality of Innovation


People diagnosed with certain serious medical maladies today are lucky that they didn’t weren’t diagnosed 5, 10 pr 20 years ago. Why? Innovation.

Constant innovation in medicine promotes better patient outcomes than were possible 5, 10 or 20 years ago.

Constant innovation means

  • Not settling for treatments that have a certain efficacy today.
  • Reducing the cost and healing time associated with treatments.

It’s also important to consider that some patient outcomes can be positively influenced by treatments outside what is often referred to as “Western medicine.” These treatments are commonly referred to as “alternative medicine.” Every course of treatment is really an alternative if you think about it that way.

Is your company driving innovation to improve customer outcomes? Or, are you focused on preserving the status quo while a more agile competitor catches you flat-footed and takes your market share?

Thought for the week:

“I am not a product of my circumstances. I am a product of my decisions.” – Stephen Covey
What do you think? I welcome your comments!

Dave Gardner, Gardner & Associates Consulting

© 2015 Gardner & Associates Consulting  All Rights Reserved

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