Thanksgiving Is Not A Retail Event


U.S. retailers want to determine our holiday cycles. For example, Starbucks served Thanksgiving Blend coffee for about a week or 10 days this month. Bright, in-store packages requested store managers not open boxes of inventory until November 12th. Those packages held Christmas inventory and Christmas Blend coffee. So much for Thanksgiving at Starbucks!

Thanksgiving isn’t a retail event unless we allow it. We’ll see stores open Thanksgiving Day believing that if you spend your money with them that day, their competitors won’t see your money.

Thanksgiving Day is a time to give thanks for our families, our health, our friends, our clients, our pets, for being alive at this incredible time on earth, for not facing armed conflict within our borders, for the service men and women who protect our interests at home and abroad, our mentors, our colleagues, our communities and professional communities we are part of, and more.

One of my favorite Chinese restaurants in Santa Clara, China Stix, had a sign on the door last night: “We’ll be closed on Thanksgiving so our employees can be with their families.” They get it!

Happy Thanksgiving!

Photo Courtesy of Russ on Flickr

Thought for the week:

“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin
What do you think? I welcome your comments!

Dave Gardner, Gardner & Associates Consulting

© 2014 Gardner & Associates Consulting  All Rights Reserved

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