The Earthquake Effect


At 3:20 am PDT yesterday, Napa, California, suffered a 6.0 magnitude earthquake, the largest quake in Northern California since the 1989 6.9 magnitude Loma Prieta earthquake on October 17th at 5:04 pm.

The threat of earthquakes is omnipresent in California. There is no earthquake forecasting system yet though there is one under development. Additionally, we never know if an earthquake is a precursor–a foreshock–to a larger earthquake or the main event itself for months afterward.

Business owners should contemplate what unforecasted events can impact their business.

  • What contingency plans need to be put in place for events–weather-related, earthquakes, power outages, bridge collapses, supply chain issues, etc., that might impact business for an extended period of time.
  • Attention should also be given to disruptions that can occur because of competitors, both known and unknown. It is possible your world can be jolted overnight.

I’d bet Boeing–who at one point enjoyed nearly 100% market share for commercial aircraft–didn’t believe that Airbus would amount to much when they first started selling aircraft. And, now there are even more competitors like Embraer and Bombardier in the market.

Big jolts can be an important wake-up call. Make sure you don’t miss the sign and your opportunity to accelerate your growth.

Photo Courtesy of Martin Luff on Flickr

Thought for the week:

“Growth is painful. Change is painful. But, nothing is as painful as being stuck where you don’t belong.” – Unknown
What do you think? I welcome your comments!

Dave Gardner, Gardner & Associates Consulting

© 2014 Gardner & Associates Consulting  All Rights Reserved

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One Response to The Earthquake Effect

  1. Hello David-I think it was Satchel Paige who said ” Don’t look back over your shoulder, you don’t know wh


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