As Marshall Goldsmith wrote, “What got you here won’t get you there.”
If your company has a change-resistant culture, Goldsmith offers an important insight. It also speaks to the notion that embracing the status quo is insufficient to get a company from where it is to where it wants to be.
How do you implement significant, dramatic change? In an article written by David Roberts, Staff Writer at Grist.org, Roberts paraphrases insights from Dr. Doug McKenzie-Mohr:
The first step in changing a behavior is to isolate it into a kind of indivisible unit. For each desired behavior change, there will be a unique set of barriers and benefits; successful programs will reduce the barriers and increase the benefits (or, he noted, raise barriers and reduce benefits of competing behaviors).
While the article speaks about humans adopting environmentally-friendly changes, McKenzie-Mohr provides insights to one of the business world’s most daunting challenges: implementing change.
How might you use this these insights to help you and your company accelerate growth through change?
Photo Courtesy of myriam di maio on Flickr
Thought for the week:
Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com
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