Changing Corporate Behavior–It Ain’t Easy


As Marshall Goldsmith wrote, “What got you here won’t get you there.”

If your company has a change-resistant culture, Goldsmith offers an important insight. It also speaks to the notion that embracing the status quo is insufficient to get a company from where it is to where it wants to be.

How do you implement significant, dramatic change? In an article written by David Roberts, Staff Writer at, Roberts paraphrases insights from Dr. Doug McKenzie-Mohr:

The first step in changing a behavior is to isolate it into a kind of indivisible unit. For each desired behavior change, there will be a unique set of barriers and benefits; successful programs will reduce the barriers and increase the benefits (or, he noted, raise barriers and reduce benefits of competing behaviors).

While the article speaks about humans adopting environmentally-friendly changes, McKenzie-Mohr provides insights to one of the business world’s most daunting challenges: implementing change.

How might you use this these insights to help you and your company accelerate growth through change?

Photo Courtesy of myriam di maio on Flickr


Thought for the week:

The world has been “down in the dumps” this past week over the passing of Robin Williams. I’m hard-pressed to think of anyone else in the entertainment industry who is so universally loved. Robin leaves behind an amazing legacy. He will be missed.
What do you think? I welcome your comments!

Dave Gardner, Gardner & Associates Consulting

© 2014 Gardner & Associates Consulting  All Rights Reserved

Note:  This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive! To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here.  I would very much appreciate your suggesting to others that they subscribe.

Privacy Statement:  Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s