No Ordinary Business

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: no ordinary business

As I headed to a Dell media event in San Francisco, I stumbled across a furniture store:

H.D. Buttercup
This is no ordinary furniture store

I love the tag line. It’s got attitude. It beckons one to, “Come in and find out why we are no ordinary furniture store.”

I entered to find out what makes the store not ordinary. I found a very eclectic collection of art, tables, furniture, chairs, couches, end tables, etc. With the exception of the price tags, it was more like a gallery than a store. It was fun.

If you are going to be in any business, why would you want to be ordinary? Why would you want to be differentiated only by price, location, variety, etc. How exciting is that?

I don’t know about you, but, I prefer things that aren’t ordinary. Ordinary is pretty boring. I don’t crave an ordinary bank, airline, hotel, car rental agency, doctor, hotel chain, etc. I don’t offer what you can get from an ordinary consulting firm.

If your business is ordinary, it’s time to make it stand out. If there are functions within your business that are ordinary or not up to par, it’s time to attend to those gaps. How else can you expect to accelerate growth?

Thought for the week:

“If you’re not solving a problem in a new or interesting way, then what’s the point of your product or service?” – Sean D’Souza, The Brain Audit 
What do you think? I welcome your comments!

Dave Gardner, Gardner & Associates Consulting

© 2014 Gardner & Associates Consulting  All Rights Reserved

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