Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!
This week’s focus: retail holiday sales and priorities
This weekend, I was taken aback by long lines of people awaiting stores to open so they can purchase some item they crave at a special price.
It seems to me this isn’t about some new family tradition–it’s about us buying into the notion there’s scarcity in the world and, if I don’t act fast enough, I won’t get that 50-inch flat screen TV that I absolutely must have at that low, low price.
The overlords of retail must be amused and giddy watching us engage in such foolish, robotic behavior with some lining up for days to get into their stores. But, the overlords are also nervous about their financial performance as investors hold them and their stock price accountable.
Christmas isn’t about celebrating the birth of Jesus–it’s about a 4-week retail extravaganza. It’s about shopping for deals. It’s about “saving” money on your purchases.
How long will the satisfaction last of being able to say, “I got it!” last? Not long.
And, finally, just what do think Jesus would think about all this?
Thought for the week:
Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com
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