Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!
This week’s focus: being sought after
One of the desired states I have for my clients with respect to “why” I’m in business is:
- My clients become sought after by prospects, customers, potential employees and investors
Is your company sought after by these critical constituencies? What does “sought after” really mean? It means being in demand or to be desirable. It also means:
- your company is top of mind with prospects and loyal, committed customers
- potential channel partners are reaching out to you–they want in!
- potential employees are lined up not just because they are looking for work but because they want to be part of what you are doing
- investors see tremendous upside in what you are bringing the marketplace and want to help you realize that success in a win-win partnership with you
- less resistance and friction in achieving your business objectives
- less price resistance
- you are creating excitement about what you are doing
Are you sought after? Are prospects, customers, channel partners, potential employees and investors chasing you? Or, are you chasing them?
Are doing all the right things to establish and ensure that you continue to be sought after? Or are you just going through the motions? If you aren’t sought after, it’s a lot harder to thrive.
Thought for the week:
Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com
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