Accelerating Revenue Growth

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: accelerating revenue growth

There are only 3 ways to grow revenues:

  • Increase the number of customers who purchase
  • Increase the average purchase value for each customer
  • Increase the frequency of purchase by customers

Most businesses focus on attracting new customers (#1) which, of the three approaches, is the most difficult to execute. Most pay little attention to approaches #2 and #3.

If you’ve done a great job executing what your customer wanted, it is a lot easier to grow revenues using techniques #2 and/or #3.

What can you do today to put plans in place to address strategies #2 and #3 and help your company thrive?

Thought for the week:

“Fast food is a strongly entrenched in American culture. Where do you think it would be if the marketers had called it what it really is: fat food?” – Dave Gardner

What do you think? I welcome your blog comments!

___
Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com
© 2013 Gardner & Associates Consulting  All Rights Reserved
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