It’s About The Customer

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: entreprenership

When President Bill Clinton was elected to his first term in the White House, his key political strategist, James Carville, brought laser-like focus to the campaign by coining the phrase, “it’s the economy, stupid.” This mantra ensured campaign staff focus for the duration of the campaign.

Istanbul Bazaar by Stitch

When I coach entrepreneurs, I encourage them to adopt the mantra “it’s about the customer.” An entrepreneur should be asking how they can:

  • address a need in someone’s life differently and better than others before them?
  • create engagement such that customers become addicted to their offerings?
  • get customers telling other customers about their experience with your product or service?
  • have customers sitting on the edge of their seats waiting for “what’s next?”

For Apple and the late Steve Jobs, it was all about the customer. Consider the iPhone. People in major metropolitan areas put up with AT&T’s dreadful cell phone coverage for years just to have an iPhone. Today, 50% of robberies in New York are iPhones stolen from people as they walk down the streets.

It’s not just about your product or service. If you focus on your customer and what they will crave, you will thrive. Conversely, if you aren’t providing a customer experience across all customer touch points, that will undermine your business and create opportunities for competition to steal market share and your customers.

If you want to thrive, make your mantra “it’s about the customer” and then do what’s essential to create an incredible customer experience through everything you do.

Photo Credit: Flickr by Stitch: Istanbul Grand Bazaar

Thought for the week:

“No idea works, until you do.” – Robin Sharma



What do you think? I welcome your blog comments!


Dave Gardner, Gardner & Associates Consulting

© 2013 Gardner & Associates Consulting  All Rights Reserved

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