Slow speed and poor execution are killers

Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!

This week’s focus: business execution

It is said “speed kills.” In business, lack of speed combined with poor execution is a killer.

When a company is terribly late getting to the marketplace, it better be much more than a “me, too” product.

Example: Has any tablet manufacturer even come close to approaching the demand or appeal of Apple’s iPad? No. Yet, it’s out in plain sight for all to behold and reimagine. Yet, nearly 3 years after its launch, it is by far, the preferred tablet in the marketplace.

When HP came out with its WebOS tablet, not only was it late to market, it was a brick with poor performance and lacked the ecosystem iPad owners enjoy. HP killed the product 30 days after launch further tarnishing its brand. Lack of speed combined with poor business execution makes this a case study for years to come in business schools.

I’ve often said no product is better than a bad product. If a product isn’t ready for the marketplace or won’t captivate your customers, why bother? It won’t help you or your company thrive.

Thought for the week:

“We’re drowning in information and starving for knowledge.” -Rutherford D. Rogers

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What do you think? I welcome your blog comments!

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Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

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