Note: This posting is based on my weekly “Thank God It’s Monday” that helps you and your company thrive!
This week’s focus: configurable products and services
There are few things based on absolutes. Most principles exist on a continuum. People with food allergies have varying degrees of adverse stimulus response to the same allergen. Customized, configurable products and services are no different–they, too, exist on a continuum.
Not every product or service has to be a 10 in terms of feature or option quantities or complexity to be successful in the marketplace. Providers of configurable products and services are in charge of setting and managing their own continuum.
The decision made today about how configurable to be doesn’t have to be set in stone. The continuum can change as the market changes and evolves or as your capabilities and ability to manage and offer configurability evolve.
Configurable product and service providers already know that they aren’t in a “one-size-fits-all” world. It follows then there is no “one-size-fits-all” answer about the degree to which your products and services have to be configurable. The key is to hit the marketplace sweet spot. This will help you thrive.
Thought for the week:
“Fear less, hope more;
Whine less, breathe more;
Talk less, say more;
Hate less, love more;
And all good things are yours.”
– Swedish proverb
What do you think? I welcome your blog comments!
Dave Gardner, Gardner & Associates Consulting
© 2012 Gardner & Associates Consulting All Rights Reserved
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