Sir Richard Branson: What makes a good entrepreneur

Inside the back cover of my edition of Business Stripped Bare by Sir Richard Branson are hand-written notes identifying Branson’s view of what makes a good entrepreneur.  Here is his list:

  • Good imagination/determination
  • Willing to take risks
  • Courage
  • Unique idea
  • Right genes helps
  • Persistence
  • Spot gaps in market and exploit them
  • Strong personality
  • Stand out in crowds
  • Passion for what you are doing
  • Strong belief in achieving goal
  • Confidence
  • Tenacity
  • Ability to inspire others
  • Good with people
  • Marketing skills
  • Won’t take no for an answer
  • Going where others fear to tread
  • Bring prosperity into century
  • Originality
  • Good at assessing risks
  • Protecting the downside
  • Vision
  • Good aspirations
  • Energy
  • Plenty of focus
  • Appeal to a wide range of people–appeal to their needs
  • Good sense of humor
  • Good at encouraging people
  • Patience
  • High aspirations
  • Desire
  • Quality
  • Giving people value for money
  • Having fun

This is quite a list. It certainly give entrepreneurs and non-entrepreneurs something to ponder.

Dave Gardner, Gardner & Associates Consulting,



2 Responses to Sir Richard Branson: What makes a good entrepreneur

  1. I’d welcome your views on how to select and maintain focus on what matters.


  2. Dave says:

    Thanks for your question, Philippe. As we are both consultants, I would offer what our mentor–Alan Weiss–suggests. We should focus on those things that are at the intersection of our passion, competence and market need. All 3 in combination are critical–2 are insufficient. As far a maintaining focus, make sure that all that you are in doing is in alignment with the intersection(s) you have identified and abandon other activities. Last, have fun in your business and personal life. Our life’s work isn’t meant to be a drudgery.


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