Dave Gardner’s “Thank God It’s Monday” 20FEB12

“Thank God It’s Monday” is to help companies thrive!

This week’s focus: configurable products and services

Increasingly, customers expect to be able to influence the products and services they buy.

For low-end consumer goods, e.g., food products, items you would tend to find at large retail chains, etc., mass produced products meet the essential consumer need. However, there are niche product areas where the ability to tailor the end product is valued and appreciated.

For higher-end products and services, the provider must offer some degree of choice. The days of a “one-size-fits-all” solution satisfying market need are behind us. And, of course, the challenge for the providers becomes containing costs as variety increases.

Is there an enthusiasm gap between what you offer and what your customers expect and want? If there is an enthusiasm gap, it is incumbent that your organization to close the gap if you expect your organization to thrive.

Thought for the week:

“So innovation has to be appropriate for your business. It must fulfill a need, and it must give you an edge over your competition.”
– Sir Richard Branson, Business Stripped Bare

What do you think? I welcome your blog comments!

___

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2012 Gardner & Associates Consulting  All Rights Reserved

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