“Thank God It’s Monday” is to help companies thrive!
This week’s focus: configurable products and services
Increasingly, customers expect to be able to influence the products and services they buy.
For low-end consumer goods, e.g., food products, items you would tend to find at large retail chains, etc., mass produced products meet the essential consumer need. However, there are niche product areas where the ability to tailor the end product is valued and appreciated.
For higher-end products and services, the provider must offer some degree of choice. The days of a “one-size-fits-all” solution satisfying market need are behind us. And, of course, the challenge for the providers becomes containing costs as variety increases.
Is there an enthusiasm gap between what you offer and what your customers expect and want? If there is an enthusiasm gap, it is incumbent that your organization to close the gap if you expect your organization to thrive.
Thought for the week:
What do you think? I welcome your blog comments!
Dave Gardner, Gardner & Associates Consulting
© 2012 Gardner & Associates Consulting All Rights Reserved
Note: To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here. I would very much appreciate your suggesting to others that they subscribe.
Privacy Statement: Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.