Dave Gardner’s “Thank God It’s Monday” 13FEB12

“Thank God It’s Monday” is to help companies thrive!

This week’s focus: business execution

This week’s edition is about an aerospace engineer and a diva. Stay with me–I’ll try to bring it home!

This week marked the passing of Roger Boisjoly, a 73-year old aerospace engineer who warned that tragedy could result if the Space Shuttle Challenger was launched in cold weather back on January 28, 1986.

73 seconds after lift off, Challenger exploded killing all seven astronauts on board. His warnings about cold weather preventing a rubber O-ring from maintaining its seal which could allow hot gas to leak and damage the shuttle’s external fuel tank went unheeded.

Boisjoly understood the implications of what others could not see and sounded the alarm only to have the alarm fall on deaf ears.

Last evening, Whitney Houston, one of the great female vocalists in my lifetime, died. Her family described this as an “unimaginable tragedy.” I respectfully disagree. Her premature death was as foreseeable as what Roger Boisjoly foresaw and, in the end, those close to her were powerless to alter the trajectory of her self-destructive path.

NASA was addicted to keeping the program moving forward at any cost. Whitney’s addictions were different but came with a terrible price. Boisjoly spoke up to prevent an avoidable catastrophe. Whitney wasn’t able to head off her personal disaster. May Roger and Whitney rest in peace.

What foreseeable business execution challenges exist in your business that require action so your company can thrive? Can you afford to ignore the warning signs? Hope is not a strategy.

Thought for the week:

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” -Scott Cook

What do you think? I welcome your blog comments!


Dave Gardner, Gardner & Associates Consulting


© 2012 Gardner & Associates Consulting  All Rights Reserved

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