“Thank God It’s Monday” is to help companies thrive!
This week’s focus: innovation
Innovation comes from the creation and implementation of customer-centric ideas that excite and delight. Innovation is about engaging and connecting with customers in the most direct, value-laden way possible making them feel like they are the most important aspect of your company’s life.
Do your customers feel as though it’s all about your company or all about them? If it’s the former, you’ve got some work to do!
Example: The Apple iPad–hardly the first tablet computer–transformed the marketplace and no tablet computer today is even close in terms of desirability. Not only is it a superior hardware design, the user interface, the supporting infrastructure of iTunes and the manner in which newspapers and periodicals have been tailored to the iPad have created a superior customer experience.
The right innovations–whether it be via a product, service or business application that allows your customers to interact with your company–will ensure your company thrives.
Thought for the week:
What do you think? I welcome your blog comments!
Dave Gardner, Gardner & Associates Consulting
© 2012 Gardner & Associates Consulting All Rights Reserved
Note: To receive an email version of “Thank God It’s Monday” to start your week, please subscribe here. I would very much appreciate your suggesting to others that they subscribe.
Privacy Statement: Our subscriber lists are never rented, sold, or loaned to any other parties for any reason.