Dave Gardner’s “Thank God It’s Monday” 24OCT11

“Thank God It’s Monday” is to help companies thrive!

This week’s focus: change management

The gravitational pull of the status quo is hard to break away from. Consider how much energy it takes to put a rocket into earth orbit…to break away from the status quo of the earth’s gravity.

Change management is no different. You can’t expect dramatic change to occur without a significant and sustained amount of energy and attention.

Understanding this will ensure your change initiative reaches earth orbit helping you and your company thrive.

Thought for the week:

The real reward for doing your best work is not the money you make but the leader you become.” – Robin Sharma

What do you think? I welcome your blog comments!

___

Dave Gardner, Gardner & Associates Consulting

http://www.gardnerandassoc.com

© 2011 Gardner & Associates Consulting  All Rights Reserved

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2 Responses to Dave Gardner’s “Thank God It’s Monday” 24OCT11

  1. How very timely, Dave. I’ve been reading “Launch” by Michael Stelzner which uses a rocket orbiting space as the analogy. The thought “as above, so below” also came to mind.

    Would be interested in your opinion on the concept of “free” content as Stelzner suggests. His thesis is that when your potential customers can get high-quality free (and presumably highly relevant, helpful) content from you, they are most disposed to buy products and services at a later time. Not sure that’s the truth for all markets. Maybe for the mass market, but surely not for the corporate market? Thoughts on that?

    BTW — really inspired by the Robin Sharma quote; that’s the mindset I desire all my clients to have as I move into a new phase of my business.

    Thanks for all you do to make my Mondays (and the week that follows) thought-provoking 🙂

    Like

  2. Dave says:

    Stelzner is correct. Though, I would add “free” and “low cost” are can be equally important. Jay Abraham teaches “the more you tell, the more you sell.” Our mission is to simplify the complex…help people get from where they are to where they want to be. We demonstrate our expertise by writing, speaking, blogging, etc. While most professional service providers might believe that if they “lay it all out,” then people won’t need them. The opposite is true. There are exceptions. I’ve had people ask me to write a book that would define a coherent, end-to-end business process that they could implement–I won’t do it. Why would I write a $25-50-500 book that could be worth thousands in actual consulting? I can write about the concepts or attributes of an effective process without giving away the actual process. Thanks for your question, Liz!

    Like

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