This morning, I received an email from Borders citing “Everything Must Go: 60-80% off.”
There’s a book I’ve been wanting to buy so I decided to see if I could help them and me out by buying it from Borders.
Well, the book I wanted was only available at full list price-$19.99. Imagine that.
So, I went to Amazon.com. Amazon offered the same book for $13.99.
Guess who got the order?
Is this indicative of why Borders is going out of business and Amazon is thriving?
Dave Gardner, Gardner & Associates Consulting