“Thank God It’s Monday” is to help companies thrive!
This week’s focus: innovation
When a company wants to talk to me about what they do, I really do not want them to be a solution in search of a problem. I want a company to understand my business challenges (or my client’s business challenges), not merely talk about their technological capability.
I do not want them to make me think too much or too hard. I need to be able to “get it” very quickly, or I lose interest very quickly. Prospective customers are not much different.
Companies that thrive bring simplicity, not complexity, to their customer’s world.
[Note: Read the entire article at The Business Forum Journal.]
Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com
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