“Thank God It’s Monday” is to help companies thrive!
This week’s focus: configurable products and services
A small business owner contacted me about needing a configurator system to handle his anticipated volume of business. He wants to spend “as little as possible” to resolve his mission-critical challenge.
His business is about configuring, pricing and quoting configurable pump systems. His prospective dealers have told him that they might fail without an effective configurator tool.
The business owner has focused on the product design and product features, not the support system required to seamlessly drive the business from quote to cash. In this instance, the support system is as important as the product itself.
Why are companies with configurable products reticent to invest in critical infrastructure so their businesses will scale?
A go-to-market strategy and budget must address critical infrastructure as well as the product or service. Businesses that thrive anticipate and address all challenges in their go-to-market strategies pro-actively.
“I’ve never made a secret of what gets me out of bed in the morning. It’s the challenge. It’s the brand.” – Sir Richard Branson in Business Stripped Bare
Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com
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