Dave Gardner’s “Thank God It’s Monday” 19JUL10

“Thank God It’s Monday” is to help companies thrive!

This week’s focus: configurable products and services

Traditionally, companies with configurable products and services build and maintain elaborate, electronic menus—often referred to as “configurators”—that describe the array of options available.

Many companies offer so many choices that prospective customers are overwhelmed leaving them to wonder, “Where do I start? How do I begin to understand what product or service is appropriate for me?”

Companies that thrive will offer selling tools that are better aligned with customer needs than their own needs.

Read the entire blog post: “How to excite a la carte customers.”

Thought for the week:

“If everything seems under control, you’re not going fast enough.” – Mario Andretti

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Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com

© 2010 Gardner & Associates Consulting  All Rights Reserved

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