Dave Gardner’s “Thank God It’s Monday” 01MAR10

This week’s focus: customer choice

Back in 1961, Hertz ran a very powerful and memorable ad campaign built around a compelling theme: “Let Hertz put you in the driver’s seat.”

Not only did this ad campaign create the image of a customer ending up in one of Hertz’s rental cars, it suggested that Hertz puts the customer in control of each transaction and the relationship. What could be better than a customer driving the relationship? This simple ad set the stage for Hertz being the world’s largest car rental company.

How is your company putting customers in the driver’s seat enabling your company to thrive?

Thought for the week:

“It’s not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.” Patricia Fripp

Dave Gardner, Gardner & Associates Consulting http://www.gardnerandassoc.com


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