Dave Gardner’s “Thank God It’s Monday” 08FEB10

This week’s focus: innovation

On cold mornings here in Silicon Valley, birds flock to the top of the tallest tree to capture the earliest rays of sunlight to warm themselves after the winter night.  They are not attracted to the shorter trees–they only want the tallest.

Isn’t that the way of the marketplace? Don’t some companies dominate their competitors to the point where the others are treated as a large mass of indistinguishable companies?

Apple dominates–the world can’t wait to see what they are doing next. Netflix and video-on-demand are putting Blockbuster out of business.  Amazon.com is the place where I buy books to the exclusion of other online resellers. How many of you flocked to Bing and abandoned Google?

What are you doing to become the tallest tree?

Note: Read my complete Fast Company blog post here.

Thought for the week:

“Products are made in the factory, but brands are created in the mind.” — Walter Landor: Legendary branding and design pioneer.


Dave Gardner, Gardner & Associates Consulting



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