This week’s focus: mass customization
Customized products can be the royal road to greater market share and increased customer loyalty.
“Customizers” do not enjoy the same efficiencies as “mass customizers.” Inefficiencies destroy profits. Imagine a gross profit of 1% or less on millions or even a billion dollars in annual revenue. The inefficiencies suffered by customizers cost 1-3% of revenues and, in some cases, even more.
Mass customization is a different business paradigm with its own requirements for success–it’s not a slight mid-course correction from what you are doing today. Product configurator software, like most enterprise applications, plays an essential role but does little by itself to ensure the outcomes you are looking for.
Here’s a self-diagnostic assessment to help you understand your current situation. Isn’t it time your company thrived?
Thought for the week:
“The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense.” –Thomas Edison
Dave Gardner, Gardner & Associates Consulting