“Thank God It’s Monday” is to help companies thrive!
This week’s focus: business execution
We make things better when we step back, look carefully and say, “What exists can be done much, much better. What would be really exciting for our customers?”
Steve Jobs didn’t focus on incrementalism. He focused on what would excite and delight the world–what would create a compelling customer experience. And, did Steve and Apple ever succeed in creating excitement!
The technology world paused to pay attention whenever Steve took the stage–people couldn’t wait to hear how he and Apple would rock their world.
- There were mp3 players before the iPod.
- There were smart phones before the iPhone.
- There were tablet computers before the iPad.
None of the forerunners to these Apple products comes close to capturing the excitement that Apple created. Not even close.
The lesson? Incrementalism won’t help your company thrive. A relentless focus on the customer experience will help your company thrive.
Thought for the week:
What do you think? I welcome your blog comments!
Dave Gardner, Gardner & Associates Consulting
© 2011 Gardner & Associates Consulting All Rights Reserved
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